Dior Spring 2024 Ready-to-Wear. RUNWAY MAGAZINE ® Collections. RUNWAY NOW / RUNWAY NEW
Review by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photo Courtesy: Christian Dior.
Dior’s Spring Summer 2024 collection, “Sorcery and Monsters,” is a bewildering departure from the brand’s typically elegant and sophisticated aesthetic. Maria Grazia Chiuri’s vision of witches turning into monsters is, unfortunately, executed in a manner that lacks taste and refinement.
The use of black looks resembling torn witch dresses and coats adorned with poorly sprayed Eiffel Tower motifs is jarring and fails to evoke any sense of fashion innovation. The black flowers that resemble a virus only add to the collection’s disturbing imagery.
The feminist messages plastered on the walls, while important, feel out of place and forced, attempting to compensate for the lack of coherence in the designs. The statement, “Fuchsia with yellow is not a marshmallow; it’s my way to highlight what is wrong and what is right,” feels more like a desperate attempt to salvage a collection that falls short of expectations.
Maria Grazia Chiuri’s attempt to blend medieval style with masculine silhouettes results in an awkward and disjointed collection. The inspiration drawn from Italian artist Alberto Burri’s work feels more like a forced association than a seamless integration.
The color palette of ash, chamomile, and love potions only serves to make the collection appear even more grim and unappealing. The transformation of Dior’s iconic Mille-fleurs pattern into a dark motif lacks the sophistication that one would expect from the brand.
Dior’s Spring Summer 2024 collection leaves much to be desired. It fails to deliver on the brand’s reputation for elegance and style, instead presenting a collection that is both visually unappealing and thematically confusing. This collection stands as a stark departure from the grace and refinement that Dior has long been associated with.
As if the collection’s visual shortcomings weren’t enough, it becomes even more disturbing when one reflects on the morality of this once-beautiful house. Dior, which was once synonymous with grace and elegance, now appears to have transformed into a monster itself. READ MORE ABOUT TRUE FACE OF DIOR.