Burberry Cruise 2020 London. Some pieces presented by Eva Herzigova. RUNWAY MAGAZINE ® Collections. RUNWAY NOW / RUNWAY NEW

Burberry Cruise 2020 London is a new “concept” project. The concept of the project is not clear: some pieces presented by Eva Herzigova, some by Asian youngsters. Perhaps the idea behind is to show that Burberry today is for all generations and styles. No concept story, no real photography, apart from the corny photos in front of luxury cars and fake polaroids, given as presentation of this collection.

Pieces and concepts taken from here and there: Jean Charles de Castelbajac, Tommy Hilfiger, Moncler, in addition to multiple work of students. So what is all about Burberry today?