Louis Vuitton Pre-Fall 2020 New York. RUNWAY MAGAZINE ® Collections. RUNWAY NOW / RUNWAY NEW
Louis Vuitton showed good example of communication based on association. This communication strategy is not new. It was developed by brilliant marketing minds in 1980s, who created brilliant strategy for Pepsi to recover the place on the market, which was almost completely lost to Coca at that time.
Each piece of this collection is presented not like traditional look-book, but like a “movie” poster. Creating this association – the collection win the price, and gain interest of the public. And of course several movie stars were engaged to shoot this collection.