Cindy Bruna for Balmain Couture Fall 2020 or Balmain sur Seine. RUNWAY MAGAZINE ® Collections. RUNWAY NOW / RUNWAY NEW

Balmain Couture Fall 2020 or Balmain sur Seine. RUNWAY MAGAZINE ® Collections. RUNWAY NOW / RUNWAY NEW

A picture is worth a thousand words

Olivier Rousteing announced opulent and absolutely grandiose event to celebrate 75 years of Maison Balmain. He decided to do the show on Seine. Big public show for thousands Parisians, which will be LIVE for millions spectators online on Tik Tok. Everyone got invited, press-releases distributed to all media, all media got paid, dozen of articles BEFORE and AFTER the show got published online to praise this event and Olivier Rousteing to hide simple and probably quiet unpleasant truth….

Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE
Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE

To start with, no LIVE show was available on Tik Tok, and basically not too many Parisians were interested in that event. Actually no one, or maybe dozen of friends came to attend. These occasional spectators, who by the big chance were on the banks of Seine to take a sun at the moment when “Balmain Sans Souci” (name of the boat) passed by, were not that interested in this presentation. READ MORE HERE.

Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE
Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE

Olivier Rousteing was so eager to present something, his collection or not, during Haute Couture fashion week, last year got a permission as a guest to do so, but not this year. And specially after scandal with his latest collection – Cruise 2021, which represented again reproduced pieces from 90s. This time he went for Chanel and Moschino. READ MORE HERE.

Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE
Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE

So he was not accepted this time as a guest to present 75 years of collections of Balmain during Haute Couture fashion week in Paris, even it is digital / virtual event. Not a single news or article was published in online magazine of Federation. He was invited ones in January 2019 to present collection at Haute Couture fashion week. Just this ones…. Balmain Haute Couture Spring-Summer 2019….

Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE
Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE

At the end of the day Olivier Rousteing, even if this event didn’t have any interest from public, and barge with the super models like Cindy Bruna, didn’t draw any attention, he decided superficially puff it trough the paid articles in media afterwards, with hope to show something which never happen. Well… little barge “Sans Souci” with 12 models on Seine – yes, that happened. That’s all about it.

Cindy Bruna for Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE
Cindy Bruna for Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE

Let’s see the photos Olivier Rousteing distributed to the media, calling this presentation “Balmain Couture Fall 2020“.

Singer Yseult invited to perform at Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE
Singer Yseult invited to perform at Balmain Couture Fall 2020 or Balmain sur Seine by RUNWAY MAGAZINE