Dolce Gabbana Pre-Fall 2021. RUNWAY MAGAZINE ® Collections. RUNWAY NOW / RUNWAY NEW
From September 2020 Dolce Gabbana decided to obsolete themselves from the world, and from their clients too. “Family Affaires” became new business marketing “solution”, and very literal in design terms. Famkly memebers of Domenico Dolce introduced themselves in this new collection. Alta Moda presented in December 2020 looked nothing like Dolce Gabbana we know. Men and Women collections became look alike… like the collection of any other emerging designers with difference that branded initials and heart used on every piece. Dolce Gabbana also decided to have direct approach to the public, brand just publish the collections on the instagram for the eyes of people, who know them and would like to see what’s new, with no consideration of what they actually would like to see and buy. Colorful wigs, picked from Moschino, ti-shirts and classic Italian jackets, flowers on the dresses – the ultimate selling combo, according the the new CEO. Who needs to create when it is enough, at the present time, to put DG on the pieces. It is known that it takes so long time to build and it takes such few time to destroy, but let’s hope that this is not the case.
