Simone Rocha for H&M. RUNWAY MAGAZINE ® Collections. RUNWAY NOW / RUNWAY NEW
Simone Rocha for H&M Capsule Collection. Simone Rocha, British designer, who became known to the international public by her creative experiments for Moncler Genius collections, created splendid 25 pieces for H&M. You can easily identify her creation by ruffles and little flowers. She drew her world from Victorian times. Daughter of John Rocha, known English fashion designer, who one of the first ones ruffled-up young British Millennials.
This new capsule collection Simone Rocha for H&M is a cute selection of the romantic and very English looks. Her designs priced on the market 1000 euros piece, which you can get during the sales in Galeries Lafayette for 200. The advantage of this collaboration is to bring her designs to public with H&M marketing strategy. There’s no secret that only 10% of women population in general really has interest in fashion and know the designers. The rest is still picking up trends from media, influencers and simply checking the styles during window shipping. And less and less interested, they have no time to be specific, or know fashion designers, they buy whoever produce the looks they want to wear. Bringing the style of Simone Rocha to the streets of Paris, London, Milan and Barcelona is an beautiful idea and spring-up the streets for this year.